News Headlines News
  CRM Module Release  
  November 2011  
Propella’s CRM development is a tight integration with the Propella ERP system...
  Propella wins Targa  
  10 November 2010  
Propella provided the power to blow Targa competitors off the road in the recent 2010 Dunlop Targa rally with a first place finish.
  Propella with the Warriors  
  16 June 2009  
Propella was hard at work as usual on a Tuesday. This time analysing system requirements to correct Lance Hohaia's 'pass to the wing' two fairways across from where he was aiming.
  Propella updated on the Web  
  April 2009  
We are bright enough here at Propella to know that if you are reading this you have discovered our new Web Site...
  Propella on the golf course  
  8 April 2009  
The Propella golf team has successfully defended the trophy won in 2008 for the Pupuke Golf Club's 'back-to-front' day...
  Propella on the airwaves  
  1 April 2009  
You will hear Propella on The Radio Network (TRN) stations Newstalk ZB and Radio Sport from April 2009...
  Propella with the Warriors – 1 September 2008  
  1 September 2008  
Propella entered a team in the Mad Butcher's Warriors golf day at Huapai on the first day of spring. We were lucky (or unlucky depending whether you liked the conversation or the golfing ability) to have our favourite rake from the Warriors, Ian Henderson join us...

Reseller News

March 22 2002 by Angela Prasad

Auckland-based Focus Computer Systems has begun reaping the benefits of its flagship product Propella after three years' hard labour. Launched in the local market last year, the business management software package is gaining rapid market penetration, according to Focus.

The company has partnered with Auckland-based MaClean Computing for an installation project and is about to close a distribution agreement with accountancy firm Staples Rodway.

The path to success is never easy and Focus has had its own challenges. Propella is a product of 20,000 man-hours of intense development. To complete the project, the company was forced to change the whole skill-set of its workers. Research and development of the product was funded through bank loans, existing resources from the company and a technology grant worth $200,000.

We are indebted to the assistance of Technology New Zealand, which recognised the potential of Propella and also saw our commitment to the development, the belief we held in ourselves, our staff, our target market and the product", says director Brian Keltie. "The grant ensured that the product was developed to a high standard and launched to the market from day one with features which you might only expect to see within later releases", he says.

The New Zealand market is system savvy and expectations are high of a business package. "Our approach to developing a broad product base first with less desire to flood the market with a first release low-level product is paying off. These high expectations can therefore be met with Propella and further enhancements build on the strong base and do not pull the core product to pieces as each new feature is added.

"With Propella, we were looking at creating a product for the small to medium enterprise (SME) market which was a flexible and easy-to-use system capable of delivering the level of power and functionality usually found within highly priced mid-range systems," he says.

Since its release, Focus has been working on expanding its distribution network. "Sales within the New Zealand market are made through our own efforts and have largely resulted from referrals and recommendations. We have not yet begun proactive marketing but are working at establishing channel partners," says Keltie.

Although Focus sells direct, its main thrust in the new year is to establish a strong reseller network. The company is also taking on more staff, particularly in the product development area.

Currently Focus only sells in New Zealand, but plans to exploit offshore markets. "We will probably not venture outside until 2003, by which time we will have a strong installed base in New Zealand from which to leverage our export aspirations. Our expected partnership with Staples Rodway will create an opportunity to go beyond New Zealand as it is represented in a number of other countries," he adds.

Keltie says the global downturn in IT has been challenging but Focus has stayed on top of things. "Our sales process is in its infancy so we have not had too many challenges to date. Our product virtually sells itself and our challenges, if any, are to keep up with demand for the product and match this with a controlled growth in the company."

Focus was established in 1981 by Brian Keltie and David Gerrard, the current directors. Keltie and Gerard together bring over 60 years of IT experience to their business. The two share responsibilities, with Keltie looking after product design and sales and marketing and Gerard looking after customer support and account management along with quality control.


  Propella Software Limited
Home Company Propella FAQ Services News Contact Us
  Copyright 2009 Propella Software Limited. All rights reserved. Powered by FunctionEight Limited.  
Propella Software Limited